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I’ve never put much thought into the jeans that I wear. When I need a new pair, I go to the mall and usually buy something on sale at Banana Republic. That’s until I learned about raw denim jeans in this video from one of my new favorite sites, PutThisOn.com

Put This On, Episode 1: Denim from Put This On on Vimeo.

Raw denim, (also called dry denim) is a movement that encourages you to wear untreated, stiff-as-a-board, high quality jeans and break them in yourself. In a sense, you are personalizing those jeans to your body. The fades and wear patterns are produced from your natural movements and in time, you get jeans that are extraordinarily comfortable, uniquely faded, and broken in to your exact fit. Some people go as far as wearing them in the bath tub or working out in them.

I bought a pair of Naked and Famous slim guy jeans at Phoenicia. Here’s the description:

Naked & Famous Denim uses only the most unique and rare denim fabrics from Japan. The prestigious mill in Japan, from which we import all our fabric, is committed to producing only the best (and most expensive) denim in the world. Throughout each step in denim production (weaving, dyeing, finishing…) the mill uses a combination of old school and modern methods and practices. So much culture and history is poured into the fabric so that it can be appreciated by the denim purist.

Plus they have a naked woman on the leather piece, so I guess there’s that…

This tweet from Linda Stone about the iPad is right on:

iPad is the iPod of reading. A sense that distractions r minimized. Only what’s essential in the experience.

This goes beyond iBooks. The iPad is different than a traditional computer in that you are limited to working within one application at a time. The entire screen is always devoted to the task at hand. Distractions from other applications are minimized. Valuable focus and attention are maximized.

The iPad excels at content consumptions, but its potential for content production is untapped.

I’m glad Merlin Mann is back producing content for 43folders.com. This improvised talk he did a Rutgers covers work culture, managing expectations, and the 3 deadly qualities of email: all of which I deal with heavily in my job.

It’s long (an hour-twenty), but fun and I got a lot out of it.

I’m also looking forward to Merlin’s new book when it comes out: Inbox Zero.