Raw Denim

Pocket Detail

I’ve never put much thought into the jeans that I wear. When I need a new pair, I go to the mall and usually buy something on sale at Banana Republic. That’s until I learned about raw denim jeans in this video from one of my new favorite sites,

Put This On, Episode 1: Denim from Put This On on Vimeo.

Raw denim, (also called dry denim) is a movement that encourages you to wear untreated, stiff-as-a-board, high quality jeans and break them in yourself. In a sense, you are personalizing those jeans to your body. The fades and wear patterns are produced from your natural movements and in time, you get jeans that are extraordinarily comfortable, uniquely faded, and broken in to your exact fit. Some people go as far as wearing them in the bath tub or working out in them.

I bought a pair of Naked and Famous slim guy jeans at Phoenicia. Here’s the description:

Naked & Famous Denim uses only the most unique and rare denim fabrics from Japan. The prestigious mill in Japan, from which we import all our fabric, is committed to producing only the best (and most expensive) denim in the world. Throughout each step in denim production (weaving, dyeing, finishing…) the mill uses a combination of old school and modern methods and practices. So much culture and history is poured into the fabric so that it can be appreciated by the denim purist.

Raw Denim Jeans

Plus they have a naked woman on the leather piece, so I guess there’s that…